The Pulse

Meet the people who lead InterAction’s Data Quality Services

By Chantal Williams

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For some employees the CRM represents no more than a company-wide Rolodex, enabling them to conveniently look up email address...

Nadal: The numbers and beyond. Business lessons we can learn from the new tennis GOAT.

By Ron Samuel

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Is there beauty in weakness? Rafael Nadal’s ascent to the top of the Grand Slam list offers up some valuable insights into this question ...

The Key 2022 Trends for Law Firm Business Development

By Elena Cutri

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CRM Adoption Bloomed During the Pandemic, Gaining Much-Deserved Recognition, but What’s Next?

By Fiona Jackson

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Marketing and business development (BD) teams rose to the challenge and came into their own in the last two years. They display...

Looking Back at Data Quality in the Erin Brockovich Era 30 Years After

By Chantal Williams

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It was almost 30 years ago, in the early 1990s, that firms started to digitize their case management. Since then, technology has co...

How Using a CRM Impacts Professional Service Firms and Business Development

By Scott Winter

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For today’s professional services firms, an effective business development strategy goes beyond client dinners and arbitrary marketi...

How a Significantly High Percentage of Law Firms Beat the Odds and Actually Grew During the Pandemic

By Nadine Leighton

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To say that the COVID-19 pandemic caused uncertainty and economic strife all over the world in 2020 would be an understatement. ...

Growing Interest in Pipeline Management Signals Maturity of Business Development in Law Firms

By Zoe Uddgren-Young

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Pipeline management has been steadily gaining traction in the professional services sector, and it bodes well for business develo...

Insight into the World of Legal Marketing in 2020: Here’s What the LexisNexis InterAction Survey Reveals

By Nadine Leighton

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Thanks to the pandemic, law firm marketing, sales, and business development (BD) efforts took a massive hit in 2020—much like other ...