Marketing &
Business Development

Your ability to collect and leverage comprehensive client intelligence is crucial to developing effective strategies to promote firm expertise, improve client relationships, and drive new business opportunities. The range of tools and services from LexisNexis® InterAction® empowers you to build data-driven initiatives for more successful outcomes.

Marketing & Business
Development

Your ability to collect and leverage comprehensive client intelligence is crucial to developing effective strategies to promote firm expertise, improve client relationships, and drive new business opportunities. The range of tools and services from LexisNexis® InterAction® empowers you to build data-driven initiatives for more successful outcomes.

Collect and Maintain Client Relationship Data

The quality of your firm’s data is the key to making better business decisions and building stronger relationships with clients. InterAction’s tools and services help you do more than collect contact data — we make sure you maintain, enrich, and leverage it, too.

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Reach My Market

Improve the effectiveness of your marketing and business development efforts with InterAction. Our robust set of tools ensure you have the most accurate and comprehensive list of contacts to target, allow you to easily manage client preferences, segment and target based on a wide range of criteria and build and maintain target lists that deliver strong return on investment for your campaigns.

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Seize Growth
Opportunities

InterAction takes a data-driven, holistic approach to driving new business. We start with the firm’s overarching business objectives, and build connections to specific initiatives and individual opportunities, so everyone is driving to the same goals. This connected method pairs intelligent business development planning with pipeline management to create the most successful outcomes for your firm.

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Optimize Client Experience

Client relationships are your firm’s greatest asset. InterAction embeds relationship intelligence throughout your firm’s workflow, enabling firm-wide collaboration and focus on client success.

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What Our Clients Are Saying

“InterAction is an excellent tool that greatly aids business development strategies by providing a better way to cultivate stronger relationships with clients, prospects and referral sources.”

– Laura Hauser, Director of Marketing, Moritt Hock & Hamroff

“Today, the system belongs to our lawyers; marketing merely uses the data to carry out BD activities. From staunch skeptics, many of our firm’s lawyers are champions of InterAction. ”

– Paul Nash, CRM Systems Manager, Gowling WLG

“InterAction supports business development initiatives such as ‘Key Accounts’ and we are working with the sector teams to help better the data for these programs.”

– Olga Christofi, Digital Marketing Manager, Farrer & Co

EXPLORE SUCCESS STORIES

Resources

InterAction Law Firm Marketing Guide

LexisNexis® InterAction® has created a business development blueprint to help with your law firm marketing planning for the year ahead, A 5-Step Guide for Law Marketing Planning in 2021.
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Business Development Maturity Assessment

Get a tangible road map for what steps your firm needs to take to reach its goals. Make gradual and tangible improvements now by taking the LexisNexis® InterAction® Business Development (BD) Maturity Assessment.
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InterAction Strategic Data

Staying competitive and winning new business takes more than collecting relationship data. Understanding how that data aligns with overall firm objectives and how it can be used to build effective business development strategies is essential.

 

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